“L'eleganza non è farsi notare, ma farsi ricarde” ~ Giorgio Armani

“Elegance is not about being noticed, but about being remembered” ~ Giorgio Armani

Tempting, impeccably elegant and bursting with energy - all of this fits so naturally to the Italian woman.

What are the secrets of Italian women to forever maintain their infinitely feminine image as fashion icons with impeccable style?

The Italian woman is filled with the charm and magnetism of the eternal woman. She is modern without necessarily copying trends, elegant without being extremely extravagant, charmingly provocative without being striking, and naturally seductive, with moderation. The Italian woman manages to be incredibly magnetic and attractive, loved and appreciated.

She knows how to create around herself that southern temperament that makes femininity ooze from every inch of her clothing , be it a wrinkled men's shirt or a cashmere sweater with pants and loafers. The basis of Italian chic are linear outlines and contours, halftones.

The Italian woman is the favorite bambina and lady - from the young girl to the impeccably elegant lady of 60 plus - always simple and exciting, the Italian woman is the emanation of femininity and style. From Ornella Muti and Sophia Loren, , Margherita Missoni and Anna Magnani - the first Italian actress to win an Oscar, Virna Lisi, to Chiara Ferragni and Bianca Balti - all possess that characteristic Italian magnetism, which is a matter of emanation, but is also learned. That feeling of 100% femininity, which magnetically attracts glances and as if nothing else matters in this so Italian world.

Today we share the list of secrets of Italian elegance, with which you can have the characteristic southern magnetism, brought by the Mediterranean wind in their silk scarves, and backed by the Milanese sound of fashion weeks.

Here are the main secrets of Italian women for their elegance:

“Stile all'italiana” - the Italian woman's style symbolizes impeccable style and taste, which are passed down through generations. It is innate and they perfect it over time. The message in their style is: “light style, without effort”, although it costs them to upgrade over time.

ELEGANT CONFIDENCE - The Italian woman knows how to boldly emphasize her curves, wear outfits that suit her, trust her feminine nature, and accentuate what she is gifted with.

THE CULT OF HAIRDRESSING AND MANICURE - Italian women love to visit their hairdressers and enjoy impeccable manicures. Even without makeup, but with a stylized hairstyle and nails, is the eternal Italian rule that we advise you to follow. Italian women prefer inconspicuous, simple and natural self-care. Hair for an Italian woman is very important. It emphasizes and completes her overall style. Carelessly let down or tucked up, but always well-groomed. It is no coincidence that Italy is one of the countries with many hairdressers.

MIX OF STYLES and PRICE ECLECTICISM - There are hardly any other women who can so perfectly combine expensive and budget, simple outfits. Italian women know how to stylishly wear their favorite old jeans with their new sophisticated jacket, and finish their outfit with a pinch of chic from accessories. Modern and stylish with little means - this is what the Italian woman is looking for in the various details, for her remarkable appearance. Modern and stylish with plain jeans and a classic jacket, or a comfortable and wide coat, almost always with glasses. The Italian woman loves simple solutions, but always emphasized with a bright or futuristic accent. She understands and loves accessories. With a lot of flair, only with the right accessories, she can give a different sound to the same outfit. Only the Italian woman can wear expensive pearls on a simple chain, and feel feminine and beautiful, or a casual necklace on her hand, like a chic bracelet.

DETAILS MAKE EVERYTHING MEANING - Italian women cherish details and skillfully handle them, down to the finest and smallest detail - the fabric and threads of tights, the finesse of the lace of underwear, the detail in the scissors - down to the buttons on clothes, the frames of glasses and the patterns in the headband.

UNDOMINANT INDIVIDUALISM - The modern Italian girl can wear boyfriend clothes and still be so stylish and attractive, without being a slave to trends, but always remaining on the edge between classics and trends.

TIMELESS WARDROBE - The Italian woman skillfully combines retro and modernism in her wardrobe. In the land of fashion, it is an unspoken obligation to maintain your style at all times - elegant on the street, stylish in the office, chic in your evening outfits, and simple at home.

SKILLFUL HANDLING OF COLORS + THE FAVORITE COLOR of ITALIAN WOMEN - Italian women prefer bright colors in the summer and monochrome in the other seasons. "Tutto è nero" remains a classic forever. The Italian woman feels comfortable with the color black, which has a reserved place in her wardrobe.

STYLE ECLECTICISM - Elegant - chic with pearls or more teenage casual, with colorful jewelry - the important thing is to combine simple, eclectic chic, on the border between minimalism and the dose of attractiveness that attracts. In everyday life with such styling, she feels comfortable by just changing her accessories.

QUALITY AND MORE QUALITY - Sophisticated and natural fabrics are a cult in the style of Italian women. To rely on quality - this is a guiding rule for every Italian woman. Natural and high-quality fabrics, transformed into modern design.

MINIMALISM WITH CLASS - The eternal luxury or the chic of minimalism The eternal formula. To emphasize her beauty with a minimum of means is typical for the Italian woman. The scarf for her is exactly such an accessory - delicate, made of airy material in the summer, and cashmere in the transitional seasons and winter.

DESIGNER HANDMADE - Italian women love designer creations and brands. To shine, to radiate femininity and magnetism, underlined with designer additions - this makes her a truly brilliant Italian woman, born in the land of design. For the elegant Italian woman, her overall designer handiwork ends with the elegant bag and the appropriate high-heeled shoes in which she has invested.

SHOES AS AN ACCENT - In the country of fashion, special importance is given to shoes. Shoes are a cult in every part of the day - in everyday life they are simple, made of natural materials, creating comfort, and in the evening they are high-heeled - expensive and sophisticated, perfectly combined with other accessories. The time that the Italian woman devotes to choosing bags and shoes is not to be underestimated.

LINGERIE - ITALIAN PASSION - Exquisite and well-chosen lingerie is the basis of the impeccable style of the Italian woman. Tempting, simple, delicate and sometimes in temperamental colors - just like her nature, and always from established brands. See our collection of fine, designer models:

IMPECCABLE and FINE TIGHTS - Even the most sophisticated shoes, without properly selected tights, cannot emphasize the stylish and perfectly finished silhouette of the Italian woman. SANPELLEGRINO is among the favorite brands of every Italian woman, who often carries at least one spare pair in her bag. They adore them for their special features, distinctive quality and innovative technology that creates advantages when worn - from tanning and lifting to treatment for tired legs and varicose veins. Load up your collection during our special promotion with exclusive prices from the Italian leader SANPELLEGRINO and discounts of -40%

THE PERFUME AS A SIGNATURE - Traditionally, the Italian woman's scent is unique, because "a lot" does not necessarily mean chic. Minimalism is also leading in the choice of perfume - the Italian woman conservatively bets on one perfume that carries her message and makes her recognizable; a perfume that speaks only about her.

SKIN with a SOUTHERN TAN - A great tan and a perfect complexion are a symbol of beauty. That's why she loves spending time in stylish places like Capri, Sardinia and Liguria, and collecting a southern tan.

LIGHT, EFFORTLESS MAKEUP - The makeup is natural and unadulterated, slightly hinting and highlighting. The Italian woman does not hide her skin, but allows it to shine. She knows that beauty comes from the inside out, and always makes sure that her skin is well hydrated and can recover in the most natural, optimal way. Natural fresheners, homemade cosmetics, olive oil, southern fruits - these are some of her little secrets for a radiant look.

"Bella figura" - Slim and beautiful, the Italian woman knows how to eat properly. For her, food is a pleasure. In the land of pasta and pizza, being elegant in the Italian way is amazing. She knows how to combine spices, make food spicy, demonstrate finesse and attitude towards food. And no less important - after a hearty meal, the Italian woman insists on the emotional and pleasantly relaxing family "Passeggiata" - the carefree walk after a meal.

"La dolce vita" - The art of living beautifully for Italian women is a skill mastered to perfection. Their worldview is revealed in the sparkle of their eyes. The beauty of an elegant Italian woman is not in makeup or choice of clothes, but in her lifestyle.